Wednesday, August 14, 2013

Google Consumer Surveys

Google Consumer Surveys is a new online survey platform. As opposed to the traditional surveys where each participant is asked an entire questionnaire, Google Consumer Surveys asks just one or two questions in exchange for premium content access. The advantage - asking just a single question results in higher response rates. Using the same algorithm as for ad placement, demographics are inferred based on browsing history.

For more detail on the methodology, see the white paper and the Pew Research Center evaluation.

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